The wireless market is saturated with Android commercials. On one hand, you’ve got the glitzy spots that don’t actually tell you anything. On the other, the painfully boring, clunky “demos” that feel more like technical user-manuals or cures for insomnia.

That frank insight drove this project from day one. This interactive, day-in-the-life demo helped the Optimus V become the hottest selling Virgin Android for a solid year. And visitors shared it on social media over 30k times.

Role: Creative Director