The wireless industry had changed dramatically since we first designed the mother ship. Androids and iPhones had entered the scene. More customers were switching away from contracts. And Virgin was getting back to its rock n’ roll roots. It was time to redo the site from the ground up.
The Results? In the first month, online sales jumped 18% – accounting for more than 20% of the business (that’s double its usual contribution).
Role: Creative Director and UX Lead