Virgin Mobile was in a state of complete rebirth. They had just merged with Helio then got acquired by Sprint. All this meant better phones and a much, much better network. So we needed to prove it to consumers with a totally revamped, premium online shopping experience.

From then on, we evolved the site as needed for new product launches, prospect education, plan changes and robust customer support. Not to mention, driving sales and awareness through targeted online advertising and triggered CRM streams.

Role: Creative Director and UX Lead