When MSNBC.com fell to 2nd place (behind CNN) they worked with SS+K to launch Fuller Spectrum Of News, and I led the digital arm of that campaign for BEAM.
The idea was simple: Why advertise the news when you can just deliver it? With that in mind we created an RSS-powered desktop screensaver and online display ads that served up-to-the minute headlines – a pretty cutting-edge idea for the time. It seemed like a no-brainer, but it took some very talented brains to make it work. And when we got it to work, it worked like crazy.
Role: Associate Creative Director and UX Lead