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Christine Pillsbury

CD/UXD

  • Work
  • About Me
  • Awards
  • Contact

MSNBC

When MSNBC.com fell to 2nd place (behind CNN) they worked with SS+K to launch Fuller Spectrum Of News, and I led the digital arm of that campaign for BEAM.

The idea was simple: Why advertise the news when you can just deliver it? With that in mind we created an RSS-powered desktop screensaver and online display ads that served up-to-the minute headlines ­– a pretty cutting-edge idea for the time. It seemed like a no-brainer, but it took some very talented brains to make it work. And when we got it to work, it worked like crazy.

Role: Associate Creative Director and UX Lead

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