The challenges of introducing a globally-leading provider of mutual funds to the US are seemingly incalculable. The results were not. After launch, unique site visits increased by 25%, homepage attrition decreased by 44% and the industry took notice: 

“The new DWS Investments website displays innovative and groundbreaking functionality. DWS Investments is a real pioneer in the art of client experience.” – Dalbar

“Pushes the envelope on existing standards… The industry’s most advanced site.” – Kasina

Role: Creative Director and UX Lead