Before HD TV and DVRs were the norm in most households I led the charge helping Comcast prove the value of such luxuries by redesigning their entire .com
The driving insight for the project was to accommodate two diametrically opposed user-mindsets. “Excite me” and let me explore the features. And “Assure me” that your company is the easiest and most reliable to deal with.
The product sections would be heavy on vivid demos and edutainment content – flashy even. And the rest of the site would be an exercise in hyper-efficient brass-tax usability (seen on the right).
Role: Associate Creative Director and UX Lead