I solve problems and seize missed opportunities by creating work based on research, user-centered design processes and measurement. For me, these principles apply to interaction design as much as advertising – so I thrive best in environments where I can work on all different types of challenges.
I partner with other senior leads to win new business, build and foster client relationships, achieve business goals and always, always advocate for the end user at every step in the process.
I direct and mentor a team of associate creative directors, art directors, interaction designers, writers and information architects. We create best-in-class experiences across all digital channels including websites (yes, mobile), applications, tools, videos, online advertising, and social engagement programs.
I like to keep my hands dirty so you might find me sketching, creating flows, wireframing, art directing, writing or simply finding inspiration for the team.
I take personal pride in the work my team and I put out into the world. I value results like changing market perceptions and increasing sales more than winning industry awards (but I don't mind them in the least ;)
I’ve been doing this since 1997. And I love what I do – or wouldn’t do it at all. Whether you call me a Strategist, CD, UXD, AD, or IA it doesn't matter. I just want to make meaningful experiences for real human beings.